Ben Chase

Ben Chase leads strategy for Sandberg Phoenix’s NIL, Sports, and Entertainment practice, consulting with clients at the intersection of sports, branding, media, and business. He works with athletes, brands, influencers, and organizations to navigate the rapidly evolving name, image, and likeness landscape, helping clients identify opportunities, structure partnerships, and maximize the value of their intellectual property and personal brands.

Ben has extensive experience in NIL strategy and athlete representation. Before joining Sandberg Phoenix, he served as Director of NIL Strategy at the University of Florida, where he worked with more than 500 athletes across 21 sports to develop and execute name, image, and likeness opportunities. His work positioned athletes and programs to capitalize on emerging NIL markets while maintaining compliance and long-term brand strategy. He lead’s the firm’s Algorithm brand.

Earlier in his career, Ben helped build the NIL collective management program at Blueprint Sports, supporting prominent athletic programs including Arizona, Gonzaga, UNLV, and Nevada. Before entering the NIL space, he practiced law in Orlando.

In 2025, Ben was recognized as NIL Director of the Year by NIL Store for his impact in the rapidly expanding NIL industry. He holds a law degree from The George Washington University Law School.

Outside of his professional work, Ben is widely known for a record-setting 2022 college football tour in which he attended 77 games in a single season while traveling across the country in a 2017 Dodge Grand Caravan named “Betty White.” The journey gained national attention and was featured on ESPN, SEC Network, and other national outlets.