A company’s name and its brands allow consumers to distinguish between the products and services provided by companies. The selection of a name for a new company or the selection of a name for a brand is thus an important endeavor. Companies can spend considerable sums selecting names and design logos for their names and brand. It is thus important for a company to protect its name and brands.
The trademark attorneys at Sandberg Phoenix have a broad range of experience in clearing names and securing protection for newly selected names. Our attorneys thus provide counselling in the selection of names to reduce the potential of one company selecting a name similar to a competitor’s name. Once a name is selected, our trademark attorneys can assist in obtaining proper protection for the new name. Additionally, our attorneys work with a wide network of attorneys around the world to help our clients protect their trademarks worldwide.
The trademark attorneys at Sandberg Phoenix also have substantial experience in asserting trademark rights to fight counterfeiting, unfair competition, and otherwise protect a company’s brand. Likewise the trademark attorneys at Sandberg Phoenix have experience in responding to cease and desist letters, charges of trademark infringement, opposition to trademark registration, and other adversarial procedures to ensure continued operation of your business.
Obtaining Trademark Protection
Your name and brand are among your most valuable assets—and we’re here to protect them. Our attorneys focus extensively on trademark protection, helping clients secure and defend the brand identities they’ve worked hard to build
Protecting Foreign Rights
Our attorneys regularly help clients safeguard their names and brands across international borders. Through strategic use of global treaties and a trusted network of foreign associates, we secure and enforce trademark rights worldwide—ensuring your brand is protected wherever you do business.
Infringement Avoidance
Before launching a new brand or product, it’s essential to ensure your trademark is truly available. Our attorneys conduct comprehensive clearance searches to identify existing or confusingly similar marks, helping you avoid costly legal conflicts. We provide clear, strategic guidance so you can move forward with confidence.
Licensing
Whether you’re licensing your trademark to others or securing rights from a third party, our attorneys are here to guide you. We structure licensing agreements to align with your goals and adapt to the unique needs of each situation. Backed by experience and creative problem-solving, we craft solutions that protect your brand and support your business strategy.
Prosecuting and Defending Trademark Suits in the Courts
Our intellectual property attorneys have successfully prosecuted and defended many trademark suits in state and federal courts. We have successfully obtained injunctions against others who use marks similar to our clients’ marks and prevented the issuance of injunctions against our clients’ use of marks. We also prosecute and defend trademark registration opposition and cancellation proceedings before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office. In addition, our attorneys work with the United States Customs Department to prevent infringing products from entering the United States from other countries.