Intellectual Property Blog
July 17, 2024
Name, Image, Likeness (NIL) Collectives and Opportunities for College Athletes
The NCAA has significantly relaxed its rules limiting the ability of athletes to monetize their personal brand and profit from their specialized expertise and their influence within the landscape of collegiate athletics. Name, Image, and Likeness (NIL) collectives or consortiums have been formed by numerous universities around the country to help facilitate athletes’ endorsement and employment opportunities.